Introducing the first ever purpose created TV commercial using Musion™‘s Eyeliner™ holographic projections technology. No7 the UK’s leading skincare brand, available exclusively at Boots the UK’s leading pharmacy-led health and beauty retailer, used Musion™’s holographic technology to launch their latest and most effective serum yet No7 Lift & Luminate TRIPLE ACTION SERUM. The advertisement used for the first time moving camera rotoscoping to create holographic images and featured world class ballerina Alessandra Ferri aged 52 dancing with her holographic 19 year old self. It was aired on 16th of April during Britain’s Got Talent on ITV to an estimated average of over 8 million viewers. The advertisement was produced by Mother London and directed by award winning director Tom Harper.