The Challenge
Dr Dre wanted Tupac Shakur to perform alongside Snoop Dogg at Coachella, sixteen years after Shakur’s death. Not as a video tribute on the screens, but on the stage, moving, in the same physical space as a living performer, in front of a festival crowd.
The Musion Solution
A 10m x 4m Musion Eyeliner foil, flown on motorised winches in the rafters of the Coachella main stage. The figure was created by Digital Domain. Musion supplied and installed the holographic system that placed it on the stage and made it share space with Snoop Dogg.
The Deployment
The foil was rigged above the main stage and lowered into position for the performance. To the audience it was invisible. Reflections from the stage lighting were visible on the foil surface from the wings but not from the auditorium, which is the entire point of the optical geometry.
The Result
56 million YouTube views. A 500% increase in sales of the Greatest Hits album and 1,530% for the Hail Mary single. 1.4 million tweets in the first week. A Cannes Lions Titanium. It remains one of the most viewed holographic performances ever recorded and the moment the format entered mainstream culture.
Products Used
Musion Offer
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