Two Hearts Pizzeria
Hologram Dining Experience
World First - Hologram Dining Experience
Loved ones located 400 miles apart reunited via the Musion 3D Immersive Telepresence technology
London
Edinburgh
Earlier this year, as part of Virgin Media’s role in ‘unlimiting timeless human connections in a fast-changing world’, the brand’s latest TV advertising campaign ‘Faster Brings us Closer’ was unveiled.
To bring the sentiment of ‘Faster Brings us Closer’ to life and drive earned media coverage around the subject of unlimiting human connections, the ‘Two Hearts Pizzeria’ PR activation used the Musion 3D pioneering holographic technology to bring people separated by the pandemic closer than ever before, whilstrestrictions still prevented them being able to meet face to face.
Located 400 miles apart, in London & Edinburgh, the Two Hearts Pizzeria was an interconnected, immersive 3D experience enabling diners in each location to enjoy a meal together sitting across the ‘same’ table, facing each other, making eye contact, life-sized, 3D and in 4K quality, as if they were ‘actually’ there. The experience connected more than 30 loved ones over the course of two days, offering sittings to pre-booked diners only in a COVID-safe space, reuniting separated loved ones.
What They Say
Comments from the Experts
“Holograms can enhance our lives by removing barriers to human connection, be that screens or distance.
A more frequent use of the tech could revolutionise the workplace, our social lives and events, travel and leisure or dining experiences.
Although, accessible hologram technology is fairly new, the research from Virgin Media shows the appetite is there,meaning we’ll need the broadband speeds to keep up.”
Dr James Bellini, Futurologist
“The pandemic has accelerated the need to stay connected online and has created an opportunity to revolutionise the way we use technology, with many permanently changing their habits and behaviours as a result.
“The real-time holographic technology demonstrated at the Two Hearts Pizzeria is the natural evolution of the videocall,and thanks to our gigabit network, we’re serving up a slice of the future.”
Jeff Dodds, Chief Operating Officer at Virgin Media
Comments from the Diners
“It literally feels like I’ve just been with my pal. I feel really recharged and refreshed and happy and even though I look a bit emotional I’m really happy… So thank you.”
Louise
“That was fabulous, thankyou… That was the best…It was so good… It’s amazing… As if she was right there.”
Sarah
In The Press
Just a Fraction of the Press Generated in the First 3 Days
Musion 3D Technologies ®
The Musion 3D Tech Behind the “Two Hearts Pizzeria” Experience
Musion 3D has since 2003 delivered over 700 holographic events worldwide. Developed using our own IP, technologies and processes ensuring an optimal result. Musion is the World leader in 3D technology providing expert advice on the ideal solution for your event.
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- Fireproof Foil: The Musion Eyeliner™ FR Foil is the ONLY transparent holographic foil screen compliant with fire health and safety regulations throughout the world. Highest quality, razor sharp imagery. Be wary of imitations.
- Project Management: The Musion 3D team of experts consult alongside clients’ creative and technical teams to provide a range of services and technologies optimally designed for a high ROI solution.
- Holographic Filming Process: The Musion 3D patented filming process teaches the optimal stage, filming and lighting techniques for optimal production of the most lifelike holographic projections whether using foil or on gauze.
- TelePresence Technology: The Musion 3D Immersive Telepresence solution facilitates live, low-latency interactive performances of human talent from remote and mobile locations to single or multiple locations simultaneously.
- LED Screen as Image Source: The Musion 3D proprietary LED panels offer unparalleled high-definition and 4K pixel pitch showcasing the brightest and sharpest holographic images optimised for close up camera capture. Only Musion 3D LED guarantees images free of the dreaded LED moiré effect.
The perfect solution for PR activations and Social media amplifications of your company’s key customer messages.
Want To Know More About The Services Musion Offer?
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