London 26 September 2017 – Musion Events holographic projections technology was used in the 87th Saudi National Day celebrations which took place from the 21st until the 25th of September 2017. Saudi “artist of the arabs” Mohammed Abdu performed holographically football anthem “Khader El Fnaeel” in 3 simultaneous public locations including Ryiadh, Jeddah and Dammam.
Organized by the General Entertainment Authority (GEA) the celebrations included over 27 diverse festivities across 17 cities within the Kingdom, to an estimated audience of 1.5m Saudi nationals. The use of these technologically advanced performances was designed to support the tremendously talked about Saudi Vision 2030. The reforms are intended to capture up to a quarter of the $20 billion currently spent overseas by Saudi nationals, who are accustomed to travelling abroad to see shows and visit amusement parks in nearby tourist hub Dubai or further afield.
Musion Events provided a full turnkey “holographic” solution including HD holographic film shoot, CGI effects, Eyeliner™ display including design and installation of the ultra-clear Patented Flame Retardant Eyeliner Foil and relevant intellectual property licenses and “know-how”. Three purpose built cubes formed the holographic performance stages. The content was shot on a 7K Red Helium camera at the World-famous Ealing Studios in London. The event was delivered in conjunction with production partner Chemistry Global headed up by Yazid Turki and Joys Production Services who provided the audio-visual supply. In addition to holographic performances the celebrations also included exciting spectacles such as the largest HD projection on a tower to ever have been made, vibrant firework displays and laser shows presenting performances that signified the stories of Saudi Arabia’s rich culture and history.
Ian O’Connell, Director of Musion Events Limited, said: “This successful event was received very positively by the Saudi audience as part of their celebrations. The continued increase in technological advances in the Middle East will definitely pave the way forward in entertainment with Saudi Arabia leading the way in preparation for Saudi Vision 2030.