The world’s leading swimwear company Speedo showcased the first space age Olympic swim suit, the Speedo LZR Racer, with a worldwide holographic launch show, using the Musion Eyeliner™ system as its centrepiece.

The world’s fastest swimmer, Michael Phelps, appeared in London, New York, Sydney and Tokyo on the same day, revealing the Speedo LZR RACER to a global media audience.

Musion, with its content partners Square Zero, created a compelling show chronicling the history of Speedo, which was all brought to life with stunning 3D effects, climaxing with the holographic Michael Phelps who appeared alongside the live athletes who were present at the event.