At its annual UK Sales Conference, BT Global Services treated its sales team to an ‘out-of-this-world’ presentation. It wasn’t quite held on a space ship; but inside a ‘virtual’ computer game.

Held at the NEC in Birmingham, 1,800 BT Sales executives gathered to join forces, celebrate their achievements, and be inspired about their personal role in building the future success of BTGS. Marketing Agency, George P Johnson (GPJ), created the concept and developed the theme of ‘Game-On’ for the event. The auditorium needed a big stage and the content had to be seen from all areas of the room. To achieve this, an 18m-wide Musion Eyeliner™ Foil was used.

Some presenters were beamed on and off of the stage and others just walked onto the stage and interacted with larger-than-life graphics that floated around them. The content presented was a mixture of live filming, recorded footage and 3D graphics.