In the shop window of the Superdrug Store on High Street Kensington, London. Girls Aloud gave a sneak preview of their typical pre-performance antics. The four minute long holographic film to promote Sunsilk was backed with their chart-topping song ‘Love Machine”, and certainly got onlookers in the mood for dancing in the street. 


The campaign encourage passers by to take their phone and switch on their Bluetooth in order to receive a special offer. This created a social media buzz with many images of the holograms being shared scross people’s news feed.